I have some paint chips, I've been meaning to get to them. Some of them have a little rust under them but the ones that look bad are the ones that are at the door sill since my shoes I guess keep hitting them.
Get a sanding pin (not sure what it is called exactly). It kind of looks like a fat pencil and has strands of fiberglass at the end. Use this to sand the spots down. I would remove your rear quarter extension, take it in to a professional paint and body supply store, and ask them to mix you up some touch up paint to match. Touch up the spots. Then with a little wet sanding and some buffing...they will be less noticeable.
What Graig said. Also, if it is down to bear metal after you have sanded it with the fiber pen, clean it with a good paint degreaser......let it dry, then get some primer (compatable with your paint) and use a toothpick, just a little dabb will do, then after that dries use some excess paint....if you go to any automotive paint store like PPG or ????, if you know the composition of the paint by code, or manufacturer they can make you up a small bottle. Also, for bigger jobs most automotive paint shops can make you up a rattle can of the paint code also............they are a little spendy, maybe $20, but are very good for larger areas, and can be made as single stage or dual stage, or you can get some clear to go over it. When you are applying the paint to the scratch/ding/rockchip, just put a little in, don't try and fill the chip up...........because the paint will shrink. You will need to apply maybe 3/4 applications. Just let the paint dry 24 hours in between applications.............then you can use 2000 grit sand paper to cut it down or just use a good automotive cutting compound.....but use fine, then buff it out. This is just not a put it on and it will be done process, it does take more than one application..............but the results will be good if take your time. IMHO
glad i'm not the only guy with chips...mines huge and it's only been painted for like 2 weeks! ( dropped valve cover on top of the fender) oh. and it happened this morning i was extremely happy about it also, you could only imagine
Mo if the chips are repetitive from entry you can tape off, repair and paint the top of the sill. Then give it a light spray with a clear chip guard. I used it in a few places on my car as per our body shop. The quality chip guard goes on well and does the job. It doesnt look out of place in areas like the sill plate. Anyone who does see it knows its there for protection purposes. If you dont want to spray chip guard the 3M clear protection tape works pretty good also and you can remove it when it gets scuffed up.
