This article was written in 1997 and was foreshadowing the rise in desirability of Mavericks and their potential to become the next hot thing with Ford enthusiasts. Ford Marketplace was an insert available in Mustang Monthly at the time (IIRC).
I like looking at magazines from that era, it's a look into the pre-internet days. You can see a change in the ads from no web sites to all of them having one.