Filed under: Chrysler, Ford, GM The Big Three's dwindling market share is no secret. We've heard about it for years. But The Plain Dealer in Cleveland took a closer look at the numbers and was surprised at just how rapidly domestic automakers have been overtaken. For example, GM, Ford and Chrysler shared 74 percent of U.S. auto sales in 1997. Now, ten years later, they find themselves squabbling over just 57 percent. The reasons for the decline are as obvious and well known as the loss in market share. The Big Three failed to innovate, failed to create quality products that customers wanted and didn't plan far enough into the future to protect sales. We know all that. The Plain Dealer spoke to several analysts, though, who pointed to some very specific examples of where market share was basically frittered away.Continue reading Big Three market share steadily running toward empty Read | Permalink | Email this | Comments More...
