Chrysler’s new strategy: Resizing and reshaping the model range

Discussion in 'Ford Industry News' started by Mav.bot, Feb 11, 2008.

  1. Mav.bot

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    Chrysler has stated that it will cut its model line nearly in half by eliminating duplicate models shared by Chrysler, Dodge and Jeep brands so as to facilitate the combining of all three within one dealership group. The announcement expands last year’s call to discontinue five models from the lineup. Mentioned at that time was the Chrysler PT Cruiser convertible, Crossfire convertible and coupe, Pacifica and the Dodge Magnum wagon.

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