Filed under: Sedans/Saloons, Ford, First Drive 2010 Ford Taurus - Click above for high-res image gallery Ford's marketers and PR types have a tremendous task ahead of them: Educating the American consumer on what company's new Taurus is all about. It's a Herculean task that amounts to nothing more than rebuilding a brand that was once broadly considered an icon - not just of the auto industry - but of American business at large. Fortunately for the Blue Oval team, they may have an ace-in-the-hole. As we learned driving the 2010 Ford Taurus through Tennessee and North Carolina's Smoky Mountain roads, this new bull shows promise and takes the marque upscale like never before. But be under no illusions - this is a risky move. The Taurus name has never been extended upmarket like this before (let alone in such a waterlogged economy), and it isn't immediately clear who the model's competitors are - a detail that could prove problematic when trying to target customers. The Chicago-built Taurus is no longer a logical Toyota Camry, Honda Accord and Chevrolet Malibu cross-shop - that's the Fusion's turf now. In size, technology, and aspirations, Ford is pushing its new sedan several of rungs up the ladder. Is it the right product for the right time? Perhaps of more immediate concern, is it carrying the right name and will Ford be able to overcome the Taurus brand's baggage and sell America on its virtues? Click through to see if the Blue Oval has a fighting chance. Gallery: First Drive: 2010 Ford Taurus Gallery: 2010 Ford Taurus Photos Copyright (C)2009 Chris Paukert / Weblogs, Inc.Continue reading First Drive: 2010 Ford Taurus - The once and future king? First Drive: 2010 Ford Taurus - The once and future king? originally appeared on Autoblog on Mon, 22 Jun 2009 11:57:00 EST. Please see our terms for use of feeds. Permalink | Email this | Comments More...
Bland, Bland and more Bland. It shows me nothing. It looks like every other overpriced midsized s***box for sale today.
